As an entrepreneur I need to choose the tasks I do because there are only so many hours in a day. I need to carefully select the items that are good for the business and execute them.
As an addition to that, I have a lot of projects that I also want to pursue. But it’s difficult to decide how to start and which one should I go at first. Or which new marketing endeavor should I take on next.
I’m usually after a positive cycle so this is what I do: I start with the one that brings in the first dollar first. When you see the thing working you will want to do more hence the positive cycle. So if you have a choice between new AdWords campaign and direct mail ads go with the one that brings in the $ first.
This might seem a bit contradictory but it doesn’t have to be. Keep on building the relationships and engage. That is an ongoing process.
However, the methodology here will help you decide what stunt you’re going to pull off next.Tweet
I’ve slipped a little secret out there in a previous post.
I’m gonna slip a bit more, it’s going to be a handbook like how to ebook. A section for all the key areas that you can use separately or together with other areas. I’m very exited as I’m writing it and I’m sure it’s gonna be the bomb!Tweet
Why you must keep your head up in the clouds even though you’ve got a great flow of accomplishing tasks?
I simply cannot stress enough the importance of long term dreams and goals. Especially if you’re running a busy life and have lots of items in your todo list.
The reason for this is simple. As you have a lot of tasks to do, you feel like you accomplish a lot when you cross them off. Most of the time however, the tasks are insignificant for your future development and happiness. The system will get you through the day, keep you from juggling all the pieces in your life but it doesn’t provide happiness albeit reduced stress levels.
You are the center of your world.
This sounds cruel and selfish but it’s a fact. In the long run, nobody cares about your happiness more than you do. And in the end, happiness is what life is all about.
Take the time to get to know yourself and you might just learn something new about the world around you. Find out what you love doing or would like to try out. It’s doesn’t have to be something dangerous like skydiving or climbing the Yosemite Nose. It could be a dream of writing a book or learning a new language.
Define the goals for those dreams. Then figure out the steps to achieving those goals. And then make them a part of your everyday todo list. That’s how you really contribute to your own future.Tweet
The customer is telling you the cookies you sold him were crap. You’re sure they were good but he is furious. Are you going to give him free cookies because the last ones sucked? Are you going to give him a gift card for a free massage? That depends on the customer of course.
You can also shut him off. It wasn’t your fault he can’t recognize a good cookie. Just tell him they were excellent and in the future he can buy his cookies elsewhere. Sometimes you want to do this but most of the time it’s the wrong approach…
But how do you determine which way to go?
Not everyone can give away free stuff. Some just can’t afford it. And should you do that to every customer that comes in with a complaint? No.
The most important part is listening. Be genuine. If the customer feels that someone genuinely listens to him he will have a better experience he’s probably had in months.
Give him a great experience that he didn’t expect when he came back to give you that complaint. You just might get customer for life.Tweet
Do you have a great product but it doesn’t sell? Is your customer service superb but you still get no volume? Take a good look at your clientele. Most likely you have gotten them all wrong. Engage with your customers to learn. Listen to the right forums.
And when you know who they are the more likely you are to find more of them.Tweet